Mayock: NFL sees huge media opportunity for ‘Underwear Olympics’

So what does the NFL do to keep fans interested in the dead period between the Super Bowl and NFL Draft in late April? That’s easy. Go big on TV coverage of the “Underwear Olympics.”

So what does the NFL do to keep fans interested in the dead period between the Super Bowl and NFL Draft in late April? That’s easy. Go big on TV coverage of the “Underwear Olympics.”

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