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Longoria’s star is rising on and off the diamond

Article By smcneal.tsn on 7th April, 2010

Evan Longoria could soon be baseball's No. 1 pitchman. Evan Longoria won't turn 25 until October, but he already has exceeded all expectations for someone who went undrafted out of a Los Angeles high school in 2003.

• He became an All-American at Long Beach State after spending a year at junior college, and ended up as the third pick in the 2006 draft. He soared through the minors, reached the majors early in 2008 and has established himself as one of the game's top players.

• He was a unanimous winner of the 2008 AL Rookie of the Year award, has made two All-Star teams, won a Gold Glove and set a rookie record for homers in a postseason (six).

• He averaged 30 homers and 99 RBIs in his first two seasons and started his third season Tuesday night by slamming a monster home run — a 473-foot shot that was the third longest in Tropicana Field history — in his third at-bat.

So what's next?

Becoming a commercial star, of course.

Even if you don't see the Rays on national TV much in the coming months, prepare to see a lot of Longoria. He is starring in two ads -- one for New Era caps and on for the MLB 2K10 video game (he is the cover boy) -- and has a role in a Pepsi spot. All figure to be played often during baseball broadcasts.

Longoria is reminiscent of Derek Jeter, baseball's foremost pitchman. He has the All-American looks and although obviously confident, he comes across as humble and as guarded as he can be in interviews. Still, you can sense his personality.

He shows this in his role in the New Era commercial in which he plays a James Bond-like character who zooms around Tampa Bay seeking the culprit whom he believes has snatched his cap. While Longoria is not new to the camera, this was the rare instance when he wasn't wearing his No. 3 jersey. In jeans and T-shirt, he felt the difference.



"When I wear...

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